What the NY Times Doesn't Want You to Know About My New Book

I’m very pleased to announce that my new book, “Fat for Fuel,” released May 16, became an instant best-seller. As noted by Publishers Weekly May 26:1

“Unit sales inched up 1 percent in the adult nonfiction segment, helped by a new top-selling title. ‘Fat for Fuel’ by Joseph Mercola sold more than 34,000 copies in its first week, easily beating ‘Astrophysics for People in a Hurry,’ by Neil deGrasse Tyson, which sold more than 23,000 copies and came in second on the category best-seller list.”

Nielsen ratings, considered the most accurate, show “Fat for Fuel” sold more than any other adult nonfiction book out there, yet The New York Times (NYT) — considered the pre-eminent list of best-selling books in the U.S. since 1931 — didn’t even include it in their top 15.2

Such a blatant omission is highly unusual, so Hay House, my publisher, reached out to find out why the book was being censored off the NYT best-seller list. NYT replied the book was “disqualified” because too many of the sales went through Amazon. This in and of itself is a bit unusual, considering Amazon is a primary outlet for all books.

Be that as it may, the New York Media LLC ring will not stop people from reading this book, or recognizing it as a true No. 1 best-seller. The Washington Post, for example, accurately lists “Fat for Fuel” as No. 1 for that first week.3

Why ‘Fat for Fuel’ Is Such an Important Book

I believe this is the most important book I’ve written so far, as the information it contains has the potential to save countless lives from chronic diseases like diabetes, heart disease and cancer. And, while peer review is the gold standard in medical journals, few books are ever peer reviewed. “Fat for Fuel” is a rare exception in this regard, as it was reviewed and edited by more than two dozen health experts, scientists and researchers.

Conventional, government-approved advice has utterly failed when it comes to weight and disease management. We’re facing overwhelming rates of obesity, heart disease, cancer and Alzheimer’s, with future projections heralding more of the same. We need a radical U-turn, and the foundations for how to accomplish that are clearly spelled out in this book.

The key to both weight management and optimal health is to optimize your mitochondrial function — hence, the term metabolic mitochondrial therapy (MMT) used in the book. In short, if your mitochondria are not functioning properly, none of your bodily systems will function properly, and in order for your mitochondria to work, having the metabolic flexibility to burn fat is essential.

“Fat for Fuel” explains the many metabolic advantages you gain once your body regains the ability to burn fat for fuel, and details how to do it. The initial phase of the MMT program — which ends once your body is able to effectively burn fat for fuel — can take anywhere from weeks to months or longer, depending on how metabolically damaged you are.

While much of the book centers around diet (raising the amount of healthy fat and decreasing net carbs is what pushes your body into burning fat for fuel), it also reviews a variety of other strategies to improve your mitochondrial function, such as cold thermogenesis, photobiology, detox, exercise, the dangers of iron overload and the pernicious influence of electromagnetic fields (EMFs).

Take Control of Your Health — And Help Others Do the Same

More than half of all Americans struggle with chronic illness and 1 in 5 deaths in the U.S. is obesity-related. It doesn’t have to be this way, and my book details the way forward, out of chronic disease into optimal health. For all of you who preordered the book, I extend my sincere thanks.

By hitting the best-seller list, many who may never even have heard of me or the concept of a cyclical ketogenic diet have the chance to find out about this foundational aspect of health.

Sales of the book will also help further important research by Thomas Seyfried, Ph.D., a leading authority on ketogenic diets and mitochondrial therapy, and author of “Cancer as a Metabolic Disease.” A portion of the proceeds from the book are being donated to support his ongoing (and truly groundbreaking) metabolic therapy for cancer research.

Considering Amazon is such an important outlet for book sales, I urge you to continue buying “Fat for Fuel” from Amazon, and to recommend it to your family and friends. If you prefer, you may also order it directly from FatforFuel.org, where you will also receive five free bonus gifts, including a free digital copy of my online magazine, a complete meal guide compiled by ketogenic experts and $5 off your next Mercola.com order.


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