Strategies for Selling Concert Tickets

Selling concert tickets for a profit is a great way to bring in some extra money while working at home and being your own boss. You can even spend your time focusing on the music you love, so the work is never boring. But how can you make sure your tickets will sell? Here are a few top tips to maximize your sales.

Add Exclusivity

Once you've figured out where to buy concert tickets online, where to buy concert tickets online, you have to get them to your buyers. After you've been selling for a while, chances are you will have a pool of regular buyers that know and trust you as a source of premium tickets. Why not give them access to a "members-only presale?"

There's something very exciting about being able to access something before everyone else. It's why people become fan club members, sign up for bands' newsletters, and subscribe to your website or blog. They want to know first, and to have insider information. So reward your subscribers and members with early access. A simple sentence like "these tickets will go on sale to members of the general public Thursday, but if you're a member you can buy starting right now" is enough to make sure nobody wants to be part of the "general public."

Target Past Buyers -- Even At Events

Some shows sell out well in advance, you simply can't keep the tickets in stock long enough. But what about the lesser-known events, where you know the tickets won't be so easy to get rid of? Try taking advantage of your audience of ticket buyers and selling them "discounted" tickets. You can either do this by having a past-buyers newsletter where you offer special deals, or you can offer them extra tickets at the moment you buy from them.

Maybe you know they'll probably enjoy seeing one indie artist if they buy tickets to a Bruce Springsteen concert -- so, when they get your Springsteen tickets, tell them about the other show and say you'll give them the tickets at a special price if they pick them up right now. You can even do this selling tickets in person at events.

Give Tickets Away

If things get down to the wire and you simply can't sell some tickets, why not give them away? Hold a Facebook or Twitter contest where people who re-tweet or share your content get a chance to win the tickets. Announce that the first 5 people who reply to a given post will get free tickets. Hold a quiz on your website where people can win tickets. Announce you'll be picking people at random to get free tickets. You can even offer a "buy one, get one free" deal with the tickets as a bonus. All these strategies help your business in the future -- while letting you solve a problem right now.

Do Your Homework


Always know your product. Start out with artists that you know, and whom you know will be easy to sell tickets for. Figure out why fans are willing to pay a premium to go to their concerts, and apply that knowledge to other artists as you follow the market. Keep in mind that big-name acts playing smaller venues will be much easier to sell tickets for, whereas some monster arenas and stadiums can result in a surplus. Avoid buying singles, unless you know a lot of buyers who want single tickets.

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